Recently, GANI Group's Shi Art Museum officially opened, featuring a fully integrated audiovisual solution designed and delivered by itc.

As a leading Chinese manufacturer and pioneer in marble-look porcelain tiles, GANI Group established this landmark museum to showcase its brand heritage, technological innovation, and commitment to sustainable development. Combining natural science, ceramic culture, contemporary art, and innovative products, the museum features nine themed exhibition zones, creating a unique destination for exploring brand strength and aesthetic philosophy.

From creative planning and audiovisual design to system integration and intelligent management, itc provided an end-to-end digital exhibition solution, transforming the museum into an engaging, interactive, and immersive cultural space.

Immersive Exhibition

In the Cosmic Beauty Zone, itc integrated a dome projection system, a 2-metre-diameter spherical LED display, and a 10.1-channel immersive sound system. Seamlessly blended projections recreate a breathtaking universe, while the spherical LED screen presents Earth's geological evolution and global stone resources. Combined with 360° surround sound, the installation transports visitors into an extraordinary audiovisual journey.

In the Natural Beauty Zone, nine itc interactive flat panels are discreetly integrated into sculptural stone columns representing different types of stone from around the world. Visitors can explore the origins, characteristics, and cultural significance of different stones through intuitive touch interactions, turning traditional exhibits into engaging educational experiences.

To showcase the transformation of raw materials into works of art, itc combines interactive LED floor displays with wall-mounted displays in the Ceramic Beauty Zone. The floor display responds to visitors' footsteps with dynamic crystal patterns. Meanwhile, the wall displays explain ceramic manufacturing processes, creating an engaging connection between physical movement and digital storytelling.

At the Monet-inspired Lotus Theater, projection mapping transforms the floor into a flowing lotus pond, with ceiling speakers surrounding visitors with ambient sound. An additional AI-powered interactive flat panel allows visitors to create personalized marble mosaic artworks, encouraging creativity and participation.

In the Cultural Beauty Zone, itc deployed a laser projection and illuminated mist-screen installation, supported by four projectors, laser lights, mist devices, and professional column speakers. Synchronized light, sound, and imagery bring floating text and artistic narratives to life around a central sculpture, transforming abstract cultural concepts into a captivating visual experience.

The Earth Beauty Zone combines a customized exhibition model, projection technology, and ceiling speakers to communicate GANI’s environmental commitments and its approach to responsible resource use. 

Meanwhile, three interactive touchscreens in the Technology Beauty Zone showcase GANI's research achievements, advanced manufacturing, and patented innovations. Interactive displays in the Lifestyle and Human Values Zones further connect technology with everyday life and social responsibility. Visitors can explore home design applications, product aesthetics, craftsmanship, and community initiatives through engaging digital content.

Intelligent Management

Behind the immersive experiences, itc's visual management platform, intelligent central control system, and PA system work together to ensure smooth operation across all nine exhibition zones. Through centralized audiovisual management and one-touch scene switching, operators can efficiently coordinate displays, sound, lighting, and interactive installations. This intelligent integration simplifies daily operation and reduces management complexity.

Beyond the museum, itc provided integrated audiovisual solutions across GANI Group's headquarters, covering the Universe Forum, presentation areas, reception lobby, library, finished-product and craftsmanship exhibition areas, multifunctional rooms, and discussion spaces. Integrating LED displays, interactive flat panels, professional sound systems, digital conference systems, electronic nameplates, and PA systems, itc tailored each space to its specific function, supporting intelligent collaboration, business presentations, customer reception, and daily operations.

1F Forum

Reception Hall

Meeting Room

More than an equipment installation, the project demonstrates how audiovisual technology can become part of a brand’s storytelling and spatial design. Through end-to-end planning, creative integration, and intelligent control, itc has helped GANI create a digital exhibition environment where nature, materials, art, and innovation converge.

Looking ahead, itc will continue to advance integrated audiovisual and digital exhibition solutions, helping more enterprises transform their brand stories into immersive experiences and create smarter spaces for cultural expression, customer engagement, and digital transformation.